History of the brand Fendi (Fendi) began in 1918 in Italy, with a small shop, which are placed in the center of Rome and selling leather goods and furs. It belonged to Adele Casagrande. In 1925, the store decided to rename in honor of the names of spouse Adele Eduardo, with whom they were married shortly before. Business developed successfully.
1932 - opens a second store in Rome again on the street Via Piave.
1946 - Fendi's eldest daughter, Paola began working at the firm. Later it was joined four other sisters - Carla, Anna, Franca, and Alda. The company has successfully survived the Second World War and the beginning and its further development. Through the efforts of the daughters of the Fendi fashion business could not only save, but also increase the company's turnover.
1962 - to cooperate with the sisters Fendi launched Karl Lagerfeld (Karl Lagerfeld), who later thanks to his talent and umeneniyu became the most famous German designer in fashion. Fendi family decided to trust the taste and talent of a professional designer and made the right decision. It was he who came up with the Fendi logo - two letters of the F, which received multiple name Zucco (pumpkin), and have become the most recognizable symbol of the company.
Despite its successful "solo" career as a freelance designer Lagerfeld prodalzhay actively cooperate with the fashion house Fendi.
Under this brand the company produces bags, purse, clothes and other leather goods, sunglasses, eyeglasses health, jeans, ties and shoes.
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1985 - Fendi launches first perfume under his own name.
1999 - a controlling stake in the company belongs to the Fendi alliance LVMH (Louis Vuitton Moët Hennessy S.A). As a result of cooperation opened Fendi flagship stores in Paris and London.
1999 - a little-known but very interesting fact, of Fendi began a legal battle with a major US retailer network generic Wal-Mart stores because of counterfeiting (!!!) Fendi products, which were sold on the shelves of retail giant. After long preparatory trials company Wal-Mart decided to act wisely and Fendi offered monetary compensation for pre-trial settlement of the dispute. Fashion House agreed to the conditions of pre-trial settlement.
2005 - The fashion house Fendi celebrated his eightieth birthday. In connection with the event was opened Palazzo Fendi (Fendi Palace) in Rome. The new building combined the studio, the studio for the production of fur, and the world's largest Fendi store.
October 19, 2007 - the world saw a great show of Fendi from - the first fashion show on the Great Wall of China. The show was attended by 88 models. The podium was one of the longest in the history of fashion shows - 88 meters (8 is considered a lucky number in China).
February 29, 2008 - in Paris, on the occasion of the Fendi store opening 22 at 22 Avenue Montaigne, for an audience of 400 guests held a private concert five-time winner of the Grammy Award (Grammy) Amy Winehouse (Amy Winehouse). Among the guests were celebrities like Rihanna (Rihanna), Sofia Coppola (Sofia Coppola), Kanni West (Kanye West), Claudia Schiffer (Claudia Schiffer), Jessica Alba (Jessica Alba) and Milla Jovovich (Milla Jovovich).
At the moment Fendi opened more than 160 stores in 25 countries.